AMD CEO Lisa Su talks: Chip shortages, GPU prices, more cores, Apple M1, and tariffs

If you’re still smarting from the inability to buy AMD’s fantastic Ryzen 5000 CPUs and Radeon RX 6000 GPUs many months after their release, CEO Lisa Su feels your pain but says more products are on the way.

“I do want to be very specific, and the main thing I want to say to our fans and enthusiasts is: I get it, I completely understand that there’s a huge desire for more Ryzen 5000 and Radeon 6000 graphics cards,” Su responded during a Tuesday press briefing when asked what she would say to her exasperated customers. Her talk addressed supply issues, Apple’s M1 chip, the impact of tariffs, and whether 16-cores was the limit for consumers.

Although AMD’s Ryzen 5000 chips have succeeded in kicking Intel’s Core CPU in the shins, and its Radeon RX 6000 graphics cards can indeed hang with Nvidia’s best GPUs, actually buying the hardware has been all but impossible, becoming an Internet meme among frustrated buyers.

AMD Zen 3 Ryzen 5000 Ryzen 9 5900X Ryzen 9 5950X Gordon Mah Ung

AMD’s Ryzen 9 5960X processor.

“What I can tell you is we’ve shipped a lot into the channel,” she said. “It takes some time for it to work itself through. There will be more, you will continue to see refreshes as we go into the first quarter and into the first half.”

Despite this, you probably won’t be finding the parts falling off trees tomorrow.

“I will say that it will still be tight, but there is a lot of product that’s coming to the market,” Su said. “We appreciate that there is so much interest and desire for these products and we look forward to getting more into the hands of our users.”

Su did say the problem largely stems from overwhelming demand rather than any manufacturing issues. With AMD now shipping more and more CPUs to very large PC OEMs, the company has had to balance demands in real-time, choosing how to supply parts to both PC makers and consumers.

“There is some real-time prioritization between end-user and OEM, but we understand that consumers want more and it’s very high on our priority list to meet this high demand,” Su said.

Source Article