This consultant helps video game devs avoid cultural and political gaffes



In “Stray,” the lovely cat video match which is grow to be a hit in a silent summer time for game releases, gamers handle a tiny cat as it navigates a cyberpunk Hong Kong. You prance close to the occupants of the city — robots sporting stereotypical rice paddy hats — and skitter previous signage reminiscent of Korean and Japanese text.

That cultural mishmash has prompted some criticism of “Stray’s” French developer, BlueTwelve, specifically for lifting inspiration from the Kowloon Walled Town with out acknowledging or even giving a nod to some of its troubling history.

Kate Edwards, 57, a Seattle-based cultural and political marketing consultant doing the job in the online video match marketplace, helps make it her business to foresee these types of criticisms — and help developers address their blind spots or steer clear entirely.

“Starting with the Walled Metropolis as an inspiration can possibly be a valid alternative, but how the game distances by itself from the initial context is a very required assumed exercising,” Edwards mentioned. “Why pick this moment and position in background? How does it develop or detract from the intended narrative and participant knowledge?” (BlueTwelve and “Stray” publisher Annapurna Interactive declined to remark.)

Edwards is a longtime video clip activity sector government who has labored with organizations these kinds of as BioWare, Google and Microsoft to get video clip video games to much better replicate intercontinental cultures and geopolitics. Last calendar year, she was component of Forbes’ “50 Above 50” record and was inducted into the Gals in Video games Hall of Fame.

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She’s suggested sport firms and cautioned them when their titles contained probable fodder for international outrage or controversy.

“If you’re going to be creating a mainstream match, like ‘Cyberpunk 2077,’ you have to be mindful of the actuality that there is a good deal of distinctive, numerous men and women taking part in your game,” Edwards stated. “Your particular viewpoint as a sport designer or narrative designer, that viewpoint, unless it has an express narrative reason to be there and you can justify it in just the environment creating that you have completed, it requirements to be fundamentally logically reliable with the globe you’ve created.

“If you are heading to characterize a particular society, there are a good deal of individuals from these cultures who are sensitivity viewers, or they signify that society, who can give you opinions.”

Edwards acquired her get started operating at Microsoft in 1992 as a geopolitical expert and aided deal with a controversy in the sport “Age of Empires” in 1997, when the Korean govt disagreed with the game’s depiction of a Japanese invasion of Korea. So the match could be bought in South Korea — considered a vital industry for Microsoft’s growth system, Edwards reported — the developers significantly altered the aspects in a downloadable patch. Edwards named the incident “a lightbulb moment” for her to start out an interior workforce that manages geopolitical danger.

In 2004′s “Halo 2,” a Covenant character had its title changed from the spiritual term “Dervish” to “Arbiter” to lessen similarities to Islam and avoid making the appearance that the recreation was about the United States as opposed to Islam, according to Edwards. She claimed she argued for the term adjust provided the game’s references to Islam, the religious character of the Covenant and protagonist Grasp Chief’s mission to halt them.

Katy Jo Wright, senior director at Xbox’s crew called Gaming For Anyone, explained in a statement, “We goal to generate products experiences wherever gamers sense at property. This consists of recognizing the worldwide discrepancies in player journeys, like community desires, barriers and encounters, and producing significant goods that have regional relevance for a international audience. At occasions this suggests we will need to make choices guided by our values of Gaming for Everybody — a motivation to a journey, not a vacation spot. We proceed to master from these ordeals and devote assets to rather represent the variety of our gaming community.”

Just after in excess of 13 decades performing with Microsoft on geopolitical business strategy, Edwards finally left to start off her have consultancy, Geogrify, wherever she ongoing to assistance purchasers like BioWare and Google adapt their products and solutions for a world wide audience. She nonetheless operates with games in many situations.

In 2012, she took an even more involved purpose in the video clip match business: That calendar year, the Intercontinental Game Builders Association, or IGDA, presented Edwards the job of executive director, the place she labored till 2017. She also served as government director of the World wide Game Jam from 2019 to 2022.

Edwards reported when she joined the IGDA as a member, she observed localization workers complaining that they have been being ignored by the industry, so she begun a particular interest group for them in 2007 and went on to maintain a localization summit at the yearly Video game Developer Meeting. Her do the job led her to remaining approached by the IGDA for the govt director place, she mentioned.

“I never like viewing people complaining about things. I like answers. I really do not like whining,” Edwards stated, reflecting on why the IGDA provided her the part. “At the time, I’m like, ‘I don’t know what the hell I’m carrying out. I’ve never been in a leadership job like this.’ But I was really passionate, although, about the firm and about supporting developers, because at that point, I have been working together with video game developers for quite a few decades and I love these individuals.”

She claimed she felt strongly about spend equity, variety and inclusion, and encouraging greater methods all-around functioning extra time.

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In 2014, when gamers launched a focused online harassment marketing campaign, referred to as GamerGate, Edwards, as IGDA director, spoke out versus them and was, as a end result, a receiver of death threats and insults.

“I set on that strong facial area because I’m primary the IGDA. I’d have to be this pillar of strength to other builders who are staying harassed and attacked. And I did that the finest I could,” Edwards reported. “But at the exact time, there were being a lot of periods I was on the mobile phone with my moms and dads, crying, due to the fact I couldn’t take the stress. But of class, we all know what took place to GamerGate. They fundamentally progressed into the alt-appropriate, and then Trump bought elected, and they received distracted.”

Edwards included that she understood a great deal of ladies who left the movie match field in the aftermath of the harassment, deciding to just take on careers at big tech firms where their techniques would be applicable. She in the end left the IGDA in 2017, when she felt that she was no for a longer period ready to make a variation.

“We comprehend that people who participate in online games are in essence at gender parity, and across all racial teams and cultures,” Edwards mentioned. “But the individuals who make video games nevertheless are likely to be skewed in a specified course, demographically, so we continue to really want to try to see that all those who make video games much better characterize individuals who participate in them. And we’re not there nonetheless, even however we are observing enhancements.”

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In excess of the past quite a few a long time, video clip recreation corporations, including Riot Online games, Activision Blizzard and Ubisoft, have faced allegations of sexual harassment and gender-centered discrimination, as properly as promises that their human resource departments have unsuccessful to adequately tackle issues introduced in advance of them. Last July, a week just after information of a California lawsuit in opposition to the publisher Activision Blizzard surfaced, staff members at Ubisoft, a further major movie recreation publisher dependent in Paris, authored an open up letter in solidarity with Activision Blizzard workers, sending it to Ubisoft CEO Yves Guillemot. Ubisoft ousted a number of executives in 2020 following reports of place of work harassment and toxicity, and has vowed to reform its society.

“It’s been distressing to operate in this marketplace around the very last five many years, in which we see some symptoms of transform. We see much more ladies in leadership roles and folks of coloration in leadership roles,” Edwards reported. “But then we see the crap that went down at Ubisoft, or the crap that went down at Riot, or the stuff at Activision Blizzard. It’s very significantly two methods forward, a person move again.”

To critics who say that video clip games are toys, and that inquiring gaming providers to tackle politics is akin to inquiring Mario or Sonic the Hedgehog what they feel of politics, Edwards stated she thinks of games as society.

“Games depict the recent evolution of human narrative. We are redefining how tales get passed from 1 technology to yet another, in the identical way that art has carried out and composed text has finished, and film and radio and all these other sorts of innovative media have performed, which are all nevertheless close to,” Edwards said.

“Games are now using a stab at redefining what that seems like: How do we express story, and narrative, and emotional connection between generations? And which is vitally crucial for developers to comprehend what they are performing due to the fact considerably much too usually in our sector, it is a business, it is all about dollars, it is all about numbers.”


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