Software development for e-commerce 7 facts to know

 Introduction

Ecommerce software developers are so popular these days. Everyone is fighting
to hire programmers as ecommerce is gaining more and more traction. But
finding the right
ecommerce software development company
might be an arduous task that challenges even the best experts in outsourcing.

But if a custom ecommerce software development company is so hard to find, how
can someone who has no idea about e-commerce applications software development
make the right choice? Let’s find out.

#1 Picking the right theme

Retail & ecommerce software development services should offer you a range
of themes. When it comes to e-commerce web design, the right theme is not
flashy or cutting-edge. Instead, a robust user experience takes precedence.
The best themes are intuitive and easy to navigate so that visitors can find
exactly what they’re looking for quickly and easily. You can also use
whitespace effectively to create an e-commerce site that is both interesting
and welcoming — there’s no need to sacrifice aesthetics for usability.

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#2 Prioritizing security

In ecommerce software solutions development, security comes as a priority.
There are two key ways to ensure that your online store is running smoothly.
First, you need to ensure that your site is fully encrypted so that shoppers
can feel confident about entering their credit card information. The second
essential component is PCI compliance. If you are accepting payments from
customers, the best way to maintain their security is by following PCI
standards. Remember, even the best ecommerce sites will fall down unless they
are secured.

#3 Build a responsive design

With the ever-increasing use of mobile phones and tablets to access websites,
customers are more likely to purchase online. This makes it even more crucial
for brands to own fully optimized e-commerce sites that load fast and work
great on any screen size — mobile or desktop. We are now seeing more and more
people use their phones to make purchases online. Don’t make mobile users’
lives harder. Invest in time.

#4 Optimize SEO

Search Engine Optimization is arguably the most critical aspect of e-commerce
business development. Without SEO, it’s unlikely that you’ll get a significant
number of sales on your site — which is why you need to understand SEO best
practices and include an SEO strategy for your website. Do not skip it. And
the first phase is to lay the foundation in time; otherwise, you risk finding
out later that your website isn’t optimized. And corrections cost so much more
than building from scratch.

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#5 Simplify Checkouts

Businesses can boost their sales and customer loyalty by introducing an
easy-to-use registration process that requires minimal effort from the
shopper. This will encourage visitors to register, creating a constant stream
of interested customers. Registration should be simple for shoppers and
provide businesses with valuable data about their customers.

#6 Site Search matters

Most people know exactly what they want when they visit a website — but most
also know how to find it. A site search box gives them instant access to the
information they need and helps reduce the chance of visitor fatigue, as they
can jump back and forth between searching and browsing. Ensure you have a site
search option, it will make the lives of your customers so much easier this
way!

#7 Adding Analytics Tools

If your site experiences a sudden traffic spike, you could lose thousands of
potential sales. You should always have a backup plan to balance traffic when
this happens. Google Analytics and Google Webmaster Tools are great options
that you can use to track your website’s activity and performance.