From The Metaverse Hype To Green Tech Solutions: VivaTech 2022


Paris was the centre of innovation and technologies past 7 days.

The 2022 edition of VivaTech in Paris was a fantastic success with extra than 90,000 in-individual website visitors and 300,000 electronic connections. It has come to be the biggest technological innovation and innovation occasion in Europe with CEOs, C-leaders, VCs, and startups attending from all in excess of the earth.

If I had to sum up my key takeaways from the occasion in two themes:

  • The metaverse was all around the spot and overhyped. There were being plenty of wonderful VR demos, especially when it comes to education with Uptale or Reality Academy. Meta’s booth was unsurprisingly all about the metaverse with demos of Horizon Workrooms. LVMH has begun to share some views on how they want to invite their VIP clientele to distinctive encounters in the metaverse. Even the Ukrainian president’s hologram appeared at VivaTech. NFTs have been having buzz by way of Binance, not to mention loads of meeting discussions about Web3. Right after Bloomberg claimed the metaverse will get to $400 billion by 2024 (in two several years?!), McKinsey introduced in the course of VivaTech its prediction that metaverse shelling out will overall $5 trillion in 2030. To me, this kind of stats are just fueling the hoopla for the reason that it definitely is dependent on what just we are counting. No, the metaverse, NFTs, and World-wide-web3 are not the similar thing. And yes, there is no doubt that, going ahead, ordeals will be a lot more immersive and additional invisible. But as my colleagues have stated, the metaverse does not exist yet and will arise in a few phases over the up coming 10 years.
  • Sustainability was THE buzzword, but green tech is not THE option. Most booths, starting up with Google’s, were showcasing what they do for the planet. Let’s be straightforward: There was a ton of greenwashing — even if most players are greenwashing with no even figuring out it. A recent study of 1,100 C-degree leaders confirmed them rating sustainability/local weather alter as the quantity a person most disruptive issue for business in Europe (on par with modifying shopper anticipations) — considerably in advance of Asia or North The united states. The fantastic news though is that there were being a large amount of impressive startups selling sustainable answers. The French Tech affiliation promoted the Environmentally friendly20. There was tons of hope that technology will aid discover new carbon capture alternatives or innovate for the low-carbon economic climate, but let’s be sensible: Large-tech is not THE alternative it is just one particular of them. Companies will have to redefine their innovation ecosystem to make it sustainable, looking at the effects of confined means, the economics of the round economy, and the concepts of frugality when innovating. A new consumption paradigm and a deep sustainability transformation among corporations are required to actually go the needle.

Curiously enough, EcoVadis, the sustainability score organization, elevated $500M to carry more ESG to the provide chain and grew to become the 27th French unicorn. French President Macron visited the VivaTech present and established the goal of getting 25% of eco-friendly unicorns between a new objective of 100 unicorns by 2030. Far more than a yr back, I released a weblog write-up outlining that the French Tech ecosystem was booming but that political and business leaders in Europe experienced to act boldly in the next five decades in any other case the European electronic financial state would die slowly but surely. I insisted in certain on the actuality that:

  • European startups even now count much too often on US buyers or end up currently being acquired by US firms. This is however the case, and more than at any time a European Nasdaq would assist.
  • European business owners have to be bolder — choose more threats and shoot for global leadership.
  • European leaders at bigger corporations wrestle to generate enterprisewide transformation.

Quick ahead, a large amount of development had been manufactured. In accordance to GP Bullhound’s “Titans of Tech” report, there are now 283 unicorns (10 instances more than in 2014) and 37 decacorns like Klarna and Revolut in Europe. European industrial leaders are starting off to embrace disruptive systems and aim at turning out to be B2B platforms, even though Europe is continue to missing a cloud-dependent resolution. With the Digital Marketplaces Act, the European Commission designed the daring move to extra considerably regulate the digital competitive landscape, even nevertheless the antitrust regulation will have to move quicker from protectionism to innovation.

Once again, let’s consider to move back again. There is heaps of hype and fascination for unicorns and decacorns. Never get me wrong: It matters for Europe to finance innovation and to speed up quicker, but this is not the panacea. The essential obstacle continues to be to accelerate at the same time a few business transformations all over shoppers, digital, and sustainability.

This publish was published by VP, Principal Analyst Thomas Husson and it initially appeared right here.


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