Abba avatars: will technology change the way we see gigs? | Podcast | News


The Abba electronic avatars, or Abbatars, as they’ve been nicknamed, on stage in the Abba Arena are designed to transport the viewers back again to the group’s 1970s heyday.

Hannah Moore speaks to producers of the clearly show, Ludvig Andersson and Svana Gisla, about what it will take to make a digital clearly show, and persuading Benny and Björn to shave off their beards. The output price tag £140m, but Gisla says the present was by no means about producing the money back. “We will in no way recoup – do not inform the investors,” she jokes. “It was generally to generate anything which is under no circumstances been completed just before.”

The Guardian’s head rock and pop critic, Alexis Petridis, and the Guardian’s deputy new music editor, Laura Snapes, ended up at the opening evening. Petridis tells Moore about the heritage of the band and Snapes expresses worry that we could possibly see additional songs functions going on tour in digital variety – even just after they have died.

  • Clips from Abba Voyage, Abba, Björn Yet again, BBC, Common Photos, Stay at Coachella 2012

Photo taken during the Abba Voyage virtual concert

Photograph: Johan Persson/Abba Voyage/PA

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